Pinterest is a social site that lets members curate and share all the beautiful things they find on the Web. Small businesses that sell anything creative, beautiful, or tasty should consider showcasing their wares on a free Pinterest account.
Membership is primarily women, and popular uses are to plan a wedding or other big event, organize favorite recipes, collect decorating and craft ideas, and more. Members can “pin” any image they find on the web to a “pinboard”, or collection of pins around a certain topic.
The Pinterest Community
The following features make Pinterest an excellent social media marketing tool. Members can:
- Filter the stream by categories (travel, apparel, food and drink)
- Repin someone else’s pin
- Follow another member whose style they admire
- Join discussions by commenting on a pin
- Enjoy staff favorites and tastemakers
Despite the obvious temptation to use Pinterest purely as a tool for self-promotion, members do seem to be respecting pin etiquette and avoiding this. For small businesses that want to promote their pinboards, try to mix it up – offer both your products and inspiration from other sources.
Example: My “Digital World” Pinboard
My “Digital World” Pinboard on Pinterest
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